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FULL PAGE AD
Successful new battery standards start with acceptance
among electronics manufacturers.

Bird Dog
FULL PAGE AD
People reading People were
dogged by a thought provoking
question.


SPREAD AD
We challenged audiologists to use their eyes, too.

ProCell Syringe
HALF PAGE SPREAD AD
Strong medicine for hospital purchasing agents.

ProCell Rock Star
HALF PAGE SPREAD AD
Some sound advice for stage managers: blame it on the roadie.

Tests Prove It
:30 TV (2.0MB Quicktime)
Side splitting side-by-side tests
helped Duracell promote their
rechargeable cell phone batteries.
(Requires Quicktime)


Annoy
FULL PAGE AD
We gave Duracell a big hand
with their holiday rebate offer.
:30 RADIO COMMERCIAL
(To hear commercial, click the play button when download is completed.)

We painted this comic word picture to remind photo enthusiasts to get the battery that gets the picture.
FRANK: HEY JOE, HOW WAS YOUR TRIP?
JOE: GREAT.
FRANK: TAKE ANY PICTURES?
JOE: UH HUH.
FRANK: LET ME SEE. (PAUSE) UHHH, JOE, THESE ARE ALL OF THE AIRPORT.
JOE: I KNOW.
FRANK: YOU WENT ON A SAFARI AND ALL YOUR PICTURES ARE OF THE AIRPORT?
JOE: MY CAMERA BATTERY DIED.
FRANK: WHY DIDN'T YOU USE A DURACELL PHOTO BATTERY?
JOE: (SELF-EFFACING) BECAUSE I'M AN IDIOT, FRANK.
FRANK: THAT'S A GOOD POINT. WELL, AT LEAST YOU WENT SOMEPLACE EXOTIC.
JOE: YEAH, KENYA WAS PRETTY WILD.
FRANK: NO, I MEAN THE AIRPORT. LOOK AT THESE PEOPLE, MAN.
ANNCR: GET THE BATTERY THAT GETS THE PICTURE. DURACELL. THE LONGEST LASTING PHOTO BATTERY.
SFX: (CHIMES)
ANNCR: DURACELL PHOTO BATTERIES. (SLAM) MORE POWER. MORE LIFE.
FRANK: (LAUGHING) SO, WHERE YOU GOING NEXT YEAR JOE? THE BUS STATION?