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Crystal Rock delivers water that both tastes and looks good.

 



LOGO AND PACKAGE DESIGN
:60 RADIO COMMERCIAL
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Crystal Rock Bottled Water "Mice at Work"
SFX: LAB ATMOSPHERE
REPORTER: WE'RE AT THE CRYSTAL ROCK INSTITUTE TO LEARN MORE ABOUT THE EXTRAORDINARY BENEFITS OF DRINKING WATER AT WORK. CAN YOU TELL US ABOUT THE EXPERIMENT DOCTOR?
DOC: YES, WE GAVE OUR SUBJECTS WATER IN A SIMULATED WORK ENVIROMENT.
REPORTER: YOUR SUBJECTS?
DOC: THESE TEENSY, TINY LITTLE MICE, AREN'T THEY CUTE?
REPORTER: BUT DOCTOR, WHY ARE THEY WEARING LITTLE BUSINESS SUITS?
DOC: BECAUSE BIG SUITS WOULDN'T FIT THEM.
REPORTER: SO WHAT DID YOU DISCOVER, DOCTOR?
DOC: WELL, FOR ONE THING, THEY DON'T LIKE WEARING SUITS.
REPORTER: (TRYING TO GET BACK TO THE SUBJECT) ANYTHING ABOUT WATER, DOCTOR?
DOC: OH, WHEN THEY DRANK CRYSTAL ROCK WATER, THEY BECAME MORE ALERT.
REPORTER: (INTERESTED) HMMM.
DOC: THEY LOST WEIGHT. THEIR SKIN GOT MORE SUPPLE. GO AHEAD, RUB ITS LITTLE TUMMY.
REPORTER: MAYBE LATER.
DOC: (TAUNTING) SISSY.
REPORTER: DOCTOR, ARE YOU SAYING THERE'S PROOF THAT DRINKING WATER AT WORK IS GOOD FOR YOU?
DOC: YES, BUT THERE ARE SIDE EFFECTS.
REPORTER: OH SIDE EFFECTS?
DOC: THIS MOUSE TRIPLED HIS SALES QUOTA AND SQUEAKY HERE JUST MADE A SUPER PRESENTATION TO THE BOARD...AND TEENSY, WEENSY WIDGET PRODUCTION IS WAY UP...(FADES OUT)
ANNCR: HAVE GREAT TASTING CRYSTAL ROCK WATER DELIVERED TO YOUR WORKPLACE. CALL 1-800-525-0070 AND ASK ABOUT OUR FREE INTRODUCTORY OFFER.
TAG: CRYSTAL ROCK WATER. WHAT EVERY BODY NEEDS.