Copper Development Association Click images below to view larger size  


 

Grounding
FULL PAGE AD
A well grounded selling proposition.

 

Lightning
FULL PAGE AD
The sound of computers crashing
is not for the faint of heart.

Waterfall Ad
HALF PAGE SPREAD AD
Architecture and poetry have a lot in common.

:60 RADIO COMMERCIAL
(To hear commercial, click the play button when download is completed.)

How do you generate consumer interest in a low-interest category like plumbing? You've got to be joking!
SFX: (PHONE RING/PICK UP)
LUCKY: LUCKY'S PLUMBING. LUCKY SPEAKING.
HOMEOWNER: THIS IS BOB DANIELS. YOU DID THE PLUMBING IN MY NEW HOUSE...
LUCKY: HOW YA DOIN'?
HOMEOWNER: NOT SO GOOD. MY PIPES POPPED.
LUCKY: UH-OH. WHAT HAPPENED?
HOMEOWNER: I DUNNO'. I WAS TAKING A SHOWER AND...
LUCKY: ...WHOA! WHOA! WHOA! WHO TOLD YOU YOU COULD TAKE A SHOWER?
HOMEOWNER: ...UH, I TAKE ONE EVERY DAY.
LUCKY: ...UH.
HOMEOWNER: Y'KNOW LIKE BRUSHING YOUR TEETH OR DOING THE DISHES OR...
LUCKY: ...YOU DO THAT STUFF EVERY DAY? YOU CRAZY? NO WONDER YOUR PIPES POPPED. THEY'RE PROBABLY POLYBUTYLENE PLASTIC.
HOMEOWNER: IS THAT BAD?
LUCKY: WELL, YA' CAN'T TRUST 'EM LIKE YA' CAN COPPER PIPES.
HOMEOWNER: REALLY?
LUCKY: COPPER PLUMBING'S BEEN THE STANDARD FOR ALMOST 70 YEARS. PLASTIC PLUMBING HASN'T BEEN AROUND NEARLY THAT LONG AND THE FAILURE RATE IS, WELL, EXPLODING! HA! HA! HA!
HOMEOWNER: HA. HA. HA.
LUCKY: COPPER PIPES ARE SO DURABLE THEY COULD EVEN OUTLAST YOUR HOME...WELL, NOT YOUR HOME.
HOMEOWNER: WELL, WHY'D YOU PUT PLASTIC IN MY HOME?
LUCKY: HEY! YOU WANTED CHEAP...PLASTIC'S CHEAP.
HOMEOWNER: SO NOW WHAT DO I DO?
LUCKY: OKAY, DO THE DISHES AT THE GAS STATION, BRUSH YOUR TEETH AT THE OFFICE AND WHATEVER YOU DO, DON'T FLUSH!
HOMEOWNER: GREAT.
LUCKY: AND REMEMBER, PLASTIC'S GOOD FOR TOYS BUT WHEN IT COMES TO PLUMBING, COPPER IS PROPER.
HOMEOWNER: THIS STINKS LUCKY.
LUCKY: OH YOU SHOULD TALK, "MR. NO SHOWER."
ANNCR: WHEN YOU BUY, BUILD OR REMODEL, MAKE SURE YOU HAVE COPPER PLUMBING IN YOUR HOME. IT'S THE PLUMBING...
TAG: IN NINE OUT OF TEN PLUMBERS' HOMES.
ANNCR: A MESSAGE FROM THE COPPER DEVELOPMENT ASSOCIATION.