MRP wins first place Mobius Awards for Corporate Image and Internet Services Advertising

Stamford, Connecticut -- Marquardt & Roche and Partners won two first place awards for print advertising in the 30th International Mobius Advertising Awards competition. The awards were announced at the Chicago Cultural Center and Museum of Broadcast Communications.

This year's contest received over 6,000 entries from 31 countries. Most winners, as is historically the case, were from worldwide offices of mega agencies including J. Walter Thompson, Publicis, Leo Burnett and FCB. MRP, in contrast, was one of the few smaller independent agencies to receive an award.

The ad agency was honored for its print work for FUJIFILM Medical Systems in the Corporate Image advertising category of the competition. Fuji had challenged MRP to promote the fact that while its competitors had recently been making corporate acquisitions to strengthen their position in the rapidly growing digital imaging area of medical sciences, Fuji had pioneered this type of imaging technology in-house over the past 20 years. The first place award showed a collection of "food chain" fish swimming around the headline: "Some imaging companies would have you believe the only way to have the best technology is to acquire it. We're not buying it."

In the Internet Services category, certainly one of the most competitive from a creative standpoint, MRP also won a first place statuette for its work for eMed Technologies, a Massachusetts-based radiology image management company who asked MRP to introduce its web services to radiologists. The ad features a sneaker-clad grandmother perched on the side of a traditional filing cabinet she is desperately trying to open. The photo appears under the headline: "Stop hanging on to the old system. It's time to get your practice on the web." The ad was also nominated for "Best in Show."

"With all the consolidation going on in the agency business huge agencies have gotten an even bigger share of mind with advertisers than they had in the past." said Howard Meditz, president of MRP. "Fortunately for us, some big clients realize the truth. Even at mega-agencies, advertising is created by a few talented people working together in a small room. For better or for worse, how many people are seated down the hall or in the Paris office is not the issue. Competitions like the Mobius Awards let us go head-to-head with the big guys — when we win, we tend to enjoy it."