MRP extends its streak at BMA Creative Awards

Stamford, Connecticut — Marquardt & Roche and Partners won six titles at the Business Marketing Association Impact Awards - the BMA's creative contest for New York metro, Philadelphia metro, Connecticut and New Jersey advertising agencies.

MRP won more business-to-business advertising awards than any other firm in the competition. The agency won two first-place "Impact Awards" three "Judges Awards" and a "People's Choice" award for the favorite ad among voters at the awards presentation.

Four-color ad campaign: MRP's 26-year-long relationship with the New York based Copper Development Association yielded a Judges Award for a campaign highlighting the superiority of copper plumbing in regard to the flow rate it achieves compared to plastic pipe. The campaign demonstrates how the external fittings used to assemble copper tube don't interfere with water flow as plastic pipe's internal fittings do.

Four-color spread ad: MRP's 12-year-long relationship with FUJIFILM Medical Systems delivered a Judges Award for FCRm, FUJIFILM's new digital mammography system. The ad features a dramatic shot of a woman runner crossing a geological arch in a national park with the uplifting headline, "m powering".

Four-color page ads: Advertising for FUJIFILM also won two first-place Impact awards, as well as the People's Choice award. One ad promoted Synapse, a multi-modality image management system, and its particular capability when working with digital mammography. The other promoted FUJIFILM DR's superiority in delivering the sharpest radiological images in the industry.

Single printed mailing piece: In addition to its comprehensive trove of advertising awards, MRP also won an award for a direct mail companion to the Copper Development Association flow rate ad campaign described above.

This year's Impact awards marked the 14th consecutive year in which the Business Marketing Association has recognized Marquardt & Roche and Partners for its creative achievements, a string unrivaled by any agency on the east coast.

We invite you to look at our work: www.MRP-Website.com