MRP extends its streak at BMA Impact Awards

Stamford, Connecticut — Marquardt & Roche and Partners won six titles at the Business Marketing Association Impact Awards – the BMA's creative contest for New York metro, Philadelphia metro, Connecticut and New Jersey advertising agencies and their clients.

For the third consecutive year, MRP won more business-to-business creative awards than any other firm in the competition. The agency won three first-place "Impact Awards" and three "Judges Awards" for its advertising, flat direct mail, dimensional direct mail, posters and distributor sales brochures:

Four-color page ads: Two awards were achieved in the advertising category for FUJIFILM Medical Systems USA. Ads entitled "Introducing the Newest Wave of Digital X-ray" and "One Small Step for Fuji" each promoted Fuji's renowned digital x-ray equipment to distinct target audiences.

Single mailing piece: MRP's 25-year-long relationship with the New York based Copper Development Association was rewarded with an Impact Award for a mail campaign titled "Inside Information on Flow Rates". The flat mailer informed members of the commercial construction community to consider the flow rate advantages that copper tube holds over plastic pipe when specifying plumbing materials.

Mailings with Premiums Under $25: Again for ten-year client FUJIFILM Medical Systems USA, a dimensional mailer playing with the Field of Dreams movie theme promoted Fuji's enhanced equipment servicing capabilities with the teaser, "If it breaks, we will come." The Impact Award winning box included a "stress ball" designed to look like a major league baseball.

Poster: FUJIFILM's new digital x-ray equipment for veterinarians won an Impact Award for a poster presented at veterinary trade shows. The poster shows a whimsical x-ray of a sitting dog over the headline, "Digital x-ray, unleashed."

Distributor Sales Materials: Fuji's affiliation with Stryker, the preeminent orthopedic products distributor, was promoted with an award-winning digital x-ray product brochure designed to catch the attention of individual orthopedic practices. The headline, under a photo of a knee x-ray, reads, "Introducing hospital-quality digital x-ray for joints like yours."

In addition to the above clients, over the last three years the agency had also won awards for Duracell, JVC, SCHOTT North America, Goodway Technologies and Nexstar Financial. MRP's president, Howard Meditz, smugly noted, "Three years running, the most awards by any agency. That's good enough for the time being." He then tripped while walking away, totally destroying the moment.

We invite you to look at our work: www.MRP-Website.com