M&R/M&H Wins Three Spots In
International Annual Of Top Creative Work

Stamford, Connecticut -- Marquardt & Roche/Meditz & Hackett's creative work is being showcased in the upcoming Creativity 26. This book is a highly respected annual review of outstanding work, published after a yearly competition which includes entries from nearly 1,000 companies in 30 countries. Creativity 26 features work created by M&R/M&H for three clients: Fuji Medical Systems, IBM and USCO.

For Fuji Medical Systems, M&R/M&H created an ad designed for purchasers of radiology equipment featuring an x-ray image of a skull with the headline: "We'll prove that CR can save you money. But first we have to pick your brain." The ad offers hospital administrators a customized cost model that uses their individual hospital's data to show the impact Computed Radiography would have on their facility. The creative team included Randy Nagel, Frank Bele, Lisa Plumeri, and Gerry O'Hara.

M&R/M&H senior vice president/creative director Gerry O'Hara also designed a winning logo for IBM's Visualization Data Explorer software. The symbol, utilizing three strong colorful brush-strokes reminiscent of primitive cave drawings, conveys the fresh, non-traditional spirit normally associated with entrepreneurial technology companies. The logo is the centerpiece of a graphic ID program designed by O'Hara. It is used on everything from business cards to stationary to IBM's Web site. The fresh graphic appeal of the symbol works equally well on T-shirts and baseball caps.

In an ad for USCO, M&R/M&H used a swan-diving bungee jumper to underline the dilemma facing companies seeking help outsourcing their distribution needs. The headline reads: "Entrusting your supply chain management to a third party shouldn't require a leap of faith." The ad spotlighted USCO's impressive track record. The creative team included Frank Bele, and Gerry O'Hara.

Marquardt & Roche/Meditz & Hackett is a full-service marketing communications agency based in Stamford, Connecticut.