MRP wins for DURACELL and FUJIFILM in Business Marketing Association Creative Awards - the agency's 12th straight year of success

Stamford, Connecticut — Marquardt & Roche and Partners won two titles in this year's Business Marketing Association International Pro-Comm creative awards – marking an unprecedented string of victories in BMA creative contests and a grand total of 40 Pro-Comm awards during the past 12 years.

The Pro-Comm is the country's preeminent B-to-B creative contest, and MRP has won far more of these business-to-business advertising awards than any agency in the northeast during the past dozen years. This year MRP again impressed the Pro-Comm judges – who are comprised of both corporate marketing executives and agency creatives – in the categories of trade advertising and direct mail.

MRP won this year's advertising award for DURACELL in the ultra-competitive "4 Color Page under $75,000" category. Its work on DURACELL's CP1 disposable lithium battery promoted the new cell's value to electronics manufacturers. The surprisingly slim, flat battery was shown splitting a traditional D cell battery in half in a dramatic photo accompanied by the headline, "We've made the CP1 lithium battery the shape of things to come." The ad addressed the challenging chicken vs. egg issue inherent in establishing a new battery standard by concluding with the confidence-building tag line, "The CP1. Major manufacturers design around it. Major retailers stock it."

The agency's work for FUJIFILM Medical Systems was recognized in this year's "single flat mailing piece" direct mail category. In the piece, Fuji's FCR Velocity Series of digital x-ray equipment was promoted for the speed with which it processes medical images. The outside of the mailer simply states "One Mississippi. Two Mississippi." The inside, through a lenticular slide, simulates a radiographic image being processed in just two seconds.

The agency's string of BMA victories began in 1993, the year that the agency's president, Howard Meditz, and chief creative officer, Gerry O'Hara, first joined MRP's ownership ranks. Neither Meditz nor O'Hara is shy about suggesting that their ascension at the agency is related to its series of successes. In point of fact, they mention it to whomever will listen.

The past twelve years have also included successes for other MRP clients including JVC, Gillette, Schott, Crystal Rock, SNET, Northeast Utilities, Olin and the agency's oldest client, Copper Development Association, with which it boasts a 25-year-young relationship.

We invite you to look at our work: www.MRP-Website.com