Marquardt & Roche/Meditz & Hackett
"Ace's" in BMA-NY Creative Competition

Stamford, Connecticut -- M&R/M&H took first place for medical industry advertising on behalf of their work for Fuji Medical Systems at the New York Chapter of the Business Marketing Association's 1998 Ace Awards.

The Ace Awards recognize creativity in business-to-business communications.

The winning entry, a print ad entitled "Bandanna," was created for Fuji Medical Systems to promote the diagnostic clarity of digital x-rays produced by Fuji Computed Radiography Systems. The ad features an x-ray image of a skull wearing a red bandanna tied in the manner of wild west bank robbers. Underneath, the headline reads, "Are conventional x-rays robbing you of diagnostic information?"

This was the first year the Ace Awards honored a best of category achievement in the medical industry.

Marquardt & Roche/Meditz & Hackett is a full-service marketing communications agency in Stamford, Connecticut.