MRP wins for Lorad at the 2002 "ACE" Awards

Stamford, Connecticut — Marquardt & Roche and Partners was recognized for its print advertising work for Hologic's Lorad division at the 2002 ACE Awards. The marketing communications creative awards contest is run by the New York chapter of the Business Marketing Association.

The 32-year-old creative competition attracted entries from agencies throughout the country. MRP's entry was in the hotly contested "Single Print Ad - 4 Color" category which includes ads of all sizes for all business-to-business products.

MRP's award was for a four-color spread directed to diagnostic imaging centers. It promotes the fact that Lorad has developed the only mammography equipment that allows you to upgrade from mammography to upright biopsy and again to prone biopsy. The ad shows a pensive woman in a waiting room and the headline "She may need a biopsy in two years. With Lorad, you'll be ready."

Other agencies receiving awards in this year's contest included Young & Rubicam, Campbell Mithun and Mobium.

Marquardt & Roche and Partners Chief Creative Officer Gerry O'Hara commented, "Our clients at Lorad are some of the most dedicated people I have ever worked with. You can't walk into that company without immediately recognizing that they have a calling — not just a job. It's immensely satisfying to play even a small role in helping them succeed."

MRP is a full-service marketing communications agency located in Stamford, Connecticut.